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عمومی::
مدیر بازاریابی صادراتی
What characteristics and background qualify a person for export marketing management?
In export marketing management, important qualitative indicators such as cultural characteristics are intuitively appealing bases for country segmentation, but difficult to use due to conceptual and measurement problems.
6.1 How would you respond to a person making the following statement: 'As a general rule, the export marketing manager has few sources of information available for use in market selection.'
Of con- cern to the export marketing manager are the following:
At the same time the export marketing manager must seek profits, either short-run or long-run, depending upon the company's overall objectives and the specific decision situation at hand.
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